E-Business - Concepts and Models of E-Business, Technologies, Corporate and Intercompany Information Systems (EDI, RFID, CRM, etc.), Security and Encryption, Online Advertising and its Measurement, Electronic Signatures, Electronic Commerce (E-Commerce) and Payment Systems (E-Payments). Forms of e-business (B2B, B2C, C2C, and others). Special attention is given to e-commerce and m-commerce, that is, electronic and mobile forms of commerce (online shops, online marketplaces, e-procurement), and the changes they bring in the areas of consumer behaviour, marketing, supply chain management, intercompany networks, and retail management.
- Učitel: Jiří Sláma